Digital maturity. What is it? Has your company achieved this?
Does your company use proper technological tools in order to be more effective and to obtain better results? What? Do you actually know what we’re talking about? Don’t panic, let us show you…
The term “digital maturity” is closely related to digital transformation. We can say that digital maturity is the final state of digital transformation, which companies aspire to achieve, those companies that have achieved such digital maturity, have now witnessed important improvements in the operation of the company, and have also increased customer satisfaction.
Although it may seem like reaching a goal, you need to bear in mind that reaching digital maturity should not mean getting stuck. Therefore, just like digital transformation, digital maturity is a dynamic state; new improvements need to be applied in order to enjoy the opportunities offered by technology, otherwise the company will have achieved digital maturity but it will be stuck since new improvements were not continuously being applied.
Has your company achieved digital maturity?
You need to keep in mind that this is a process in which it is not convenient to be self-satisfied at all times, but actually you need to be aware of any technological developments that could help your business, you may want to find out the current technological state of your company.
Although each business is special in its own way (a multinational engineering company is very different from a local company that sells hats for lovebirds), Let’s discover some different degrees of digital maturity in a business. Let’s have a look at some of them.
When making a strategic decision, do you take into consideration the digital dimension? Have you set goals for the digitalisation of your company? Do you know what steps you should take in order to achieve digital transformation? Are you guiding the activity of your company and the relationship with your customers from a digital point of view? Is your team clear about the importance of the digital dimension of the company? Achieving digital maturity does not only depend on implementing a few changes, but implies “thinking digitally“, which means becoming aware of its relevance.
-Improvements for the customer.
Can your customers get in touch with your business through several ways? Do you have a web page? Do you have an online store? Can your online store be accessed through mobile devices? Do you have your own app for your customers? Do you manage your company’s profile in various social networks? Do you use ticketing tools to improve customer service? If your customers need to way 30 minutes, then they have to cross a dark alley and then hand out a paper with a handwritten password, wait another 30 minutes and finally go through a tiny door in order to get in touch with your business, then it’s very likely that your customer will fly away from your company…
– Data analysis.
Do you use data (including Big Data) to define your business strategies or maybe do you trust what your Tarot cards tell you? Do you monitor your business? In a computerised world, you can get useful information for your company through many sources. A correct use of all this information can make the difference between success and failure.
With this dynamic process, in order to achieve digital maturity, not only you will have to leave that Stone Age, but you will also have to occupy a leading position. Look at the companies, yes your competitors. What kind of improvements have they implemented? How could you sharpen these improvements so that you are different form your competitors? Are you able to innovate in terms of digital transformation? Remember that, after all, digital transformation is a matter of competitiveness, and if you only do the basic stuff you will soon be left behind.
It is an indirect indicator, but it can be quite revealing. How much are you spending on technology? (No, inkwells and scrolls are not included). Again, take a look at the companies around you. They have all kinds of tools to improve their business and customer service but how are you spending your money? Are you spending more money on toothpicks that technology? You may need to invest a bit more…
Do you use digital technologies to improve the internal functioning of your company? Do you use this technology in processes? What about in communication, both internal and external? Do you use it to improve your working conditions (for example by offering teleworking or remote working) are you making your company more attractive for your workers and customers?
Does your team have enough training to take advantage of the technological tools that you offer them? Is it something that you have in mind when hiring? When implementing a new tool, do you offer training courses to facilitate its use? Do you have specific jobs specifically dedicated to digital tasks? It is not only about having the most innovative technologies, but also you must train your staff so that they can use them in a way that will allow them to increase their performance.
These are some indicators that can give you some clues on whether or not your company may be close to achieving digital maturity, but these are not the only ones. Do you want to share your opinion with all our blog readers? You can do this by leaving a message in the comments section, which is right at the end of this article.
Of course, before doing so, we are very happy to introduce you to our dear eHorus.
EHorus is a remote management system for computers that can help your company get closer to that long-awaited digital maturity. Do you want to find out more about eHorus? Click here: https://ehorus.com
Or if you want, you can ask us any question you might have about eHorus. You can do this by filling the contact form that can be found at the following address: https://ehorus.com/contact-us-remote-management-software/
Our eHorus team will be happy to help you!